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Mm...Food
Role
Design, Illustration, and Concept Development
Clients
Lenny&Larry's, The Curious Creamery, Seamount, TBWA\Media Arts Lab, and more.
The Work
MF DOOM's 2004 acclaimed concept album "Mm...Food" is the de facto soundtrack (and inspiration) for the projects I love best: those featuring food.
Food and consumer brand projects have allowed me to explore how illustration can bring personality, storytelling, and shelf appeal to products across packaging, promotions, and marketing.
Here's a collection of some favorites:
• Creating a pattern of food-related illustrations for Lenny&Larry's cookie-fied bar packaging
• iOS sticker pack of famous Street Food fare
• An employee appreciation holiday gift for Doordash x Seamount
• Illustrated instructions for The Curious Creamery's home ice cream-making kits
• LA landmark illustrations for TBWA\Media Arts Lab's new employee welcome guide
Team
Lenny&Larry's:
CD: Nick Snyder
Illustration: Amanda Tricomi
I've collaborated with many CPG and food-related clients over the years. My absolute favorite thing to draw—food items are silly, colorful, instantly familiar, and endlessly riffable.
