Omnicom Studios | Brand Guide

ACD: Art Direction, Copywriting, Editing

Omnicom Studios

Be Grizzlee

Following an organizational restructuring, Omnicom Studios launched with a newly developed visual identity by Wolff Olins—but much of the strategic and practical guidance needed to support the brand's rollout had yet to be defined.

Teams needed clear documentation explaining Omnicom Studios' place within the broader Omnicom Production ecosystem, along with actionable standards that would allow the identity to be applied consistently across all touchpoints.

Building upon Wolff Olins' foundational identity, I developed a comprehensive brand guide that transformed their visual concept into a fully realized design system. In addition to defining the brand's voice, values, design principles, and organizational positioning, I established practical guidance for typography, color, photography, motion, iconography, gradients, presentation design, merchandise, and brand applications.

One of the largest gaps was translating the tangram-inspired visual language into a usable framework. I documented the geometry behind the system, established rules for constructing layouts and image containers, and developed guidance for adapting the shapes across multiple aspect ratios while maintaining consistency within the grid.

The guide concluded with a centralized resource library containing editable templates, brand assets, fonts, and reference materials—making it easy for internal teams to adopt the new identity and produce on-brand work from day one.

Brand Identity: Wolff Olins
Strategy: Theo Arhio
ACD: Amanda Tricomi